Pitchsmiths

Born from an opportunity where tech innovation lacked human insight & impact

Born from an excitement about the possibility of innovation to solve some of our worlds biggest challenges mixed with a frustration at how little innovators value people over product, knowing that products that really understand and care about people, do best and have the most impact. I decided to turn my experience in product innovation and my natural curiosity towards understanding humanness into a consultancy to support ambitious founders build better products and tell better stories about them. What started as a proposition development and pitch-building service, grew into a consultancy and training company which has supported over 150 startups and social innovators from accelerator programmes.

Context

Based on the research, I created wireframes to map out the new website's layout and navigation. These wireframes were then reviewed and refined with the company's stakeholders to ensure they aligned with the company's goals and objectives.

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Activities: Human Centred-Design & Storytelling for Tech & Social Impact Innovations

Over the lifecycle of Pitchsmiths I created and delivered a variety of service both directly to founders and in partnership with accelerator programmes, aimed at supporting founders and innovation teams to develop impactful products and tell stories about them that resonate on a human level and lead to successful participation, sales, partnerships and investments.

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Storytelling for social change workshop & team coaching sessions

I designed and delivered training and coaching sessions for tech and social start up teams to craft a compelling narrative about their innovation for clients, partners and investors and deliver a confident and compelling pitch.

Some of my clients includes: WFP Innovation Accelerator, Nesta, Humanitarian Grand Challenges, OneTech

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5-part human-centred design course

I designed and delivered a 5-part human centerd design course covering:

- defining your audience: finding a market niche

- gathering and sense-making insights: qualitative user research

- defining the problem: insights analysis, development and problem definition

- building solutions: product prototyping and development

- finding product-market fit: testing and iteration

Some of my clients includes: CIEE's eLab, YSYS Accelerator Programme

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Pitch Design and Narrative Development Service

A design and narrative development service, that through 2 client consultation sessions I would do brand and visual design and narrative development of investor pitches for pre-seed startups. Some of my clients includes: Robin AI,

Value Proposition Development Workshops

I held one-on-one sessions with early-stage startup founders to discover the story behind their startup and craft it into a clear and compelling client and partner value proposition. Some of my clients includes: Tutorbloc, Robin AI

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Innovation Training & Facilitation Workshops

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Some of my clients includes: Oxford University, Bobab

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Impact

I coached and trained over 150 tech and social innovation founders and startups to craft impactful innovation narratives and build human-centric products that serve their communities. Some of our founders went on raise multi-million dollars in philanphropic and venture capital invesments.

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